What is trust calibration?
How confidence in AI, experts, or automated systems can exceed or fall below demonstrated reliability and distort reliance decisions.
Reputation Insider
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Affiliate publishers profit from the products they recommend
Affiliate publishers earn money when readers follow their buying advice. The commercial influence starts with product selection if competitors without commission agreements are excluded from testing.
How to prepare for a credit-rating downgrade
An operational guide to lender briefings, investor materials, downgrade explanations and disclosure controls before a rating action.
Private equity’s crisis agency deals put client relationships to the test
An agency’s value can depend on a handful of advisers whose clients trust them personally. New ownership must preserve that access while managing conflicts across a larger business.
How to find out who really runs an online store
A practical guide to verifying an online seller, legal entity, payment recipient, domain history and corporate records before buying
What is moral licensing in corporate reputation?
How past corporate good deeds can soften reactions to misconduct or intensify hypocrisy when later behavior contradicts them.
Companies risk passing off AI predictions as consumer opinion
Synthetic respondents offer a cheaper way to test consumer preferences. Publishing their answers as public opinion leaves companies defending claims that no customer actually made.
AI companion failures leave private chats in corporate hands
Intimate conversations can outlive the service that collected them and pass to a new owner. Users may retain rights to their words while companies hold transferable licences to use them.
Brands outside a boycott can end up paying for it
Shared ownership can expose sister brands to customer losses even when they escape public criticism. Diverting their budgets to rescue the targeted business can compound the damage.
10 rules of corporate reputation
The rules of corporate reputation show how evidence, operations, governance, search, AI and stakeholder decisions shape corporate trust.
Trustpilot’s AI push exposes the limits of five-star ratings
Trustpilot is building product and location pages to win more AI citations. The move exposes a gap between reviews that lift a company’s score and evidence that supports a buying recommendation.
How to rename a company without carrying old reputation
A practical guide to migrating reviews, domains, apps, databases and media history when a company changes name or rebrands after a merger
PR agencies are buying their own prediction technology
Communications groups are acquiring AI and predictive tools, making proprietary technology part of the agency relationship itself.
Gmail can surface old sales promises during contract reviews
AI search across years of email gives buyers a faster way to recover prior pricing, support and product commitments when a vendor is under review.
