How to prepare for a short-seller attack
A practical protocol for testing vulnerable claims, routing a short report internally and answering investors without outrunning the evidence.
Reputation Insider
Guides
Guides provides practical frameworks for understanding, assessing and responding to reputational risk. This section covers negative articles, investigative media scrutiny, reputation agency selection, coordinated online attacks, founder visibility, harmful content removal, private equity review and reputational due diligence.
How to audit corporate AI disclosures before publication
A practical audit for AI-generated public content, human review, labelling, contractors and evidence of editorial responsibility.
How to investigate a coordinated complaint campaign
A forensic guide to investigating complaint surges, coordinated behavior and customer records without making unsupported attribution claims.
How to run a correction propagation audit
A practical guide to checking whether a corrected fact has reached publishers, citations, knowledge sources, AI answers and summaries.
How to build a Content Credentials signing policy
A practical guide to governing who can sign official media, agency access, credential revocation and compromised signing keys.
How to build a corporate source-of-truth register
A practical guide to governing public corporate facts across pages, systems and AI-generated communications.
How to map vendor responsibility before an incident
A practical guide to assigning vendor and company responsibility for investigation, notification, customer response and remediation.
How to verify expert credentials before publication
A practical guide to checking an expert’s employer, education, publications, conflicts, identity and profile history before media use.
How to build an executive authenticity protocol
A practical guide to verifying executive actions, channels, voice, video and urgent instructions before impersonation creates risk.
Testing whether AI agents choose you or just name you
A practical audit for testing whether AI agents merely mention a company, consider it with caveats or recommend it when users introduce budget limits, refund concerns, complaints, risk and alternatives.
Turning customer support patterns into reputation fixes
A practical guide to using support tickets, complaints and escalation patterns to repair public trust before issues become reputation risk.
How to write a crisis FAQ people can use
A practical guide to writing crisis FAQs that answer real stakeholder questions and include a working template for active incidents
Assessing reputation impact on company valuation
A practical framework for translating reputation risk into valuation discounts, cost of capital and deal friction.
Cleaning weak PR assets before they become AI data
A guide to auditing old PR pages, bios, releases and media assets before search and AI systems turn them into reputation evidence.
Preparing for “is this company legit?” searches
A practical guide to defending legitimacy queries across search, reviews, founder credibility, support docs and AI answers.
Search queries are where reputation risk first learns its language
Branded search modifiers and LLM prompts reveal the doubts stakeholders are trying to resolve before those doubts become media narratives, sales objections or board concerns.