How to build an executive authenticity protocol
A practical guide to verifying executive actions, channels, voice, video and urgent instructions before impersonation creates risk.
Guides
Guides provides practical frameworks for understanding, assessing and responding to reputational risk. This section covers negative articles, investigative media scrutiny, reputation agency selection, coordinated online attacks, founder visibility, harmful content removal, private equity review and reputational due diligence.
Testing whether AI agents choose you or just name you
A practical audit for testing whether AI agents merely mention a company, consider it with caveats or recommend it when users introduce budget limits, refund concerns, complaints, risk and alternatives.
Turning customer support patterns into reputation fixes
A practical guide to using support tickets, complaints and escalation patterns to repair public trust before issues become reputation risk.
How to write a crisis FAQ people can use
A practical guide to writing crisis FAQs that answer real stakeholder questions and include a working template for active incidents
Assessing reputation impact on company valuation
A practical framework for translating reputation risk into valuation discounts, cost of capital and deal friction.
Cleaning weak PR assets before they become AI data
A guide to auditing old PR pages, bios, releases and media assets before search and AI systems turn them into reputation evidence.
Preparing for “is this company legit?” searches
A practical guide to defending legitimacy queries across search, reviews, founder credibility, support docs and AI answers.
Search queries are where reputation risk first learns its language
Branded search modifiers and LLM prompts reveal the doubts stakeholders are trying to resolve before those doubts become media narratives, sales objections or board concerns.
Finding the reputation risks hiding in plain sight
Companies often stop seeing the problems they have learned to explain. Fresh observers still read old coverage, weak search results, reviews and recurring objections as active signals.
Assessing whether a negative article will spread or die quietly
Not every damaging story deserves a response. Source authority, search risk, secondary pickup and stakeholder adoption often reveal within 72 hours whether coverage is gaining force or losing oxygen.
Reading a media report for the evidence it cannot prove
A guide for communications leaders on what coverage reports measure, miss and quietly distort.
Briefing a reputation agency without losing leverage
The details an agency needs to scope the work can also reveal fear, urgency and dependence. Serious buyers separate the facts required for diagnosis from the signals that let vendors price panic.
Managing the first week after a damaging article
After publication, the real reputational contest moves into search results, secondary coverage, internal messages and stakeholder due diligence.
How 5 stakeholders investigate the same company and reach 5 different verdicts
Candidates, customers, investors, journalists and regulators do not discover one corporate reputation. They search through different evidence systems, trust different signals and calculate different forms of risk.
Managing reputational risk before problems emerge
A guide to how high-net-worth individuals protect reputation before visibility, conflict, or scrutiny create damage.
Removing harmful content realistically
A guide to how harmful online content is realistically removed, challenged, or suppressed in practice.