How to run a correction propagation audit
A practical guide to checking whether a corrected fact has reached publishers, citations, knowledge sources, AI answers and summaries.
Guides
Guides provides practical frameworks for understanding, assessing and responding to reputational risk. This section covers negative articles, investigative media scrutiny, reputation agency selection, coordinated online attacks, founder visibility, harmful content removal, private equity review and reputational due diligence.
How to build a Content Credentials signing policy
A practical guide to governing who can sign official media, agency access, credential revocation and compromised signing keys.
How to build a corporate source-of-truth register
A practical guide to governing public corporate facts across pages, systems and AI-generated communications.
How to map vendor responsibility before an incident
A practical guide to assigning vendor and company responsibility for investigation, notification, customer response and remediation.
How to verify expert credentials before publication
A practical guide to checking an expert’s employer, education, publications, conflicts, identity and profile history before media use.
How to build an executive authenticity protocol
A practical guide to verifying executive actions, channels, voice, video and urgent instructions before impersonation creates risk.
Testing whether AI agents choose you or just name you
A practical audit for testing whether AI agents merely mention a company, consider it with caveats or recommend it when users introduce budget limits, refund concerns, complaints, risk and alternatives.
Turning customer support patterns into reputation fixes
A practical guide to using support tickets, complaints and escalation patterns to repair public trust before issues become reputation risk.
How to write a crisis FAQ people can use
A practical guide to writing crisis FAQs that answer real stakeholder questions and include a working template for active incidents
Assessing reputation impact on company valuation
A practical framework for translating reputation risk into valuation discounts, cost of capital and deal friction.
Cleaning weak PR assets before they become AI data
A guide to auditing old PR pages, bios, releases and media assets before search and AI systems turn them into reputation evidence.
Preparing for “is this company legit?” searches
A practical guide to defending legitimacy queries across search, reviews, founder credibility, support docs and AI answers.
Search queries are where reputation risk first learns its language
Branded search modifiers and LLM prompts reveal the doubts stakeholders are trying to resolve before those doubts become media narratives, sales objections or board concerns.
Finding the reputation risks hiding in plain sight
Companies often stop seeing the problems they have learned to explain. Fresh observers still read old coverage, weak search results, reviews and recurring objections as active signals.
Assessing whether a negative article will spread or die quietly
Not every damaging story deserves a response. Source authority, search risk, secondary pickup and stakeholder adoption often reveal within 72 hours whether coverage is gaining force or losing oxygen.
Reading a media report for the evidence it cannot prove
A guide for communications leaders on what coverage reports measure, miss and quietly distort.