Reddit puts product complaints beside the buy link
Product deep dives combine current prices with AI summaries of user discussions, bringing historical criticism directly into the buying process.
Marielle Vast
Marielle Vast covers media, platforms and crisis response, tracking how reputational events move from isolated incidents into public tests of institutional trust.
Companies are bypassing their own AI rules
Nearly half of surveyed AI executives say governance has been sidestepped for urgent deployments, exposing a gap between policy and operating practice.
Articles can influence reputation without earning the click
AI summaries can carry a publisher’s reporting into search and chatbot answers even when users never open the original article.
One wrong email can start a corporate crisis
Morgan Stanley’s leaked deal list shows how reputational exposure can begin before publication, when confidential information reaches a single unintended recipient.
How to audit corporate AI disclosures before publication
A practical audit for AI-generated public content, human review, labelling, contractors and evidence of editorial responsibility.
Google is giving original reporting more staying power
Google’s treatment of highly cited and primary reporting can keep the first credible account of a corporate story visible long after follow-up coverage arrives.
Preferred Sources alter media authority in AI Search
Google now carries user-selected publishers into AI Search, making source preference a new variable in corporate reputation.
Synthetic complaint waves can force corporate action
Support queues, media scrutiny and executive pressure can escalate before a company knows whether the surge reflects genuine customers or coordinated activity.
LinkedIn is penalizing automated executive growth
Engagement pods, automated comments and generic AI posts can now cut distribution on the same executive accounts agencies are paid to grow.
How to run a correction propagation audit
A practical guide to checking whether a corrected fact has reached publishers, citations, knowledge sources, AI answers and summaries.
What is reputational data integrity?
When prices, policies, ownership records or credentials disagree across platforms, companies leave machines and customers to determine which version deserves to be trusted.
Publisher deals decide which corporate history AI sees
Archive access can determine which past investigations and corrections are easiest for AI systems to retrieve.