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Reputation Insider

GEO

GEO, or generative engine optimization, covers how brands, companies and publishers become visible inside AI-generated answers. This section examines citations, source authority, public records and the content structures that influence whether AI systems use, cite or ignore a company.

OtterlyAI review

OtterlyAI review

The Austrian platform tracks brand mentions and citations across seven AI engines, though full coverage requires paid add-ons and SOC 2 remains pending.

First Page Sage review

First Page Sage review

The agency publishes detailed methods and pricing, while much of the evidence for its AI-search work comes from its own research and case studies.

Peec AI review

Peec AI review

The Berlin startup tracks brand visibility and source attribution across major AI systems, with public pricing and a still-small independent review base.

Bluefish AI review

Bluefish AI review

Bluefish AI gives large brands a system for checking AI-generated claims against approved information and tracing the sources behind those answers.

Profound review

Profound review

Profound turns AI search into an intelligence problem, tracing what users ask, what models cite and where brand facts break.

Scrunch review

Scrunch review

Scrunch moves AI visibility beyond monitoring, pairing citation data with tools that can change what AI agents retrieve from a website.

Reputation Insider

Independent reporting, analysis and practical guidance on reputation management, online reputation, AI search, crisis communications and reputation technology.