How to prepare for a credit-rating downgrade
An operational guide to lender briefings, investor materials, downgrade explanations and disclosure controls before a rating action.
Reputation Insider
Strategic communications
Strategic communications covers how companies, executives and institutions explain decisions, manage public expectations and maintain trust across media, search, stakeholders, employees and crisis situations. This section examines the communication choices that shape reputation before, during and after public scrutiny.
Private equity’s crisis agency deals put client relationships to the test
An agency’s value can depend on a handful of advisers whose clients trust them personally. New ownership must preserve that access while managing conflicts across a larger business.
What is moral licensing in corporate reputation?
How past corporate good deeds can soften reactions to misconduct or intensify hypocrisy when later behavior contradicts them.
Companies risk passing off AI predictions as consumer opinion
Synthetic respondents offer a cheaper way to test consumer preferences. Publishing their answers as public opinion leaves companies defending claims that no customer actually made.
AI companion failures leave private chats in corporate hands
Intimate conversations can outlive the service that collected them and pass to a new owner. Users may retain rights to their words while companies hold transferable licences to use them.
Brands outside a boycott can end up paying for it
Shared ownership can expose sister brands to customer losses even when they escape public criticism. Diverting their budgets to rescue the targeted business can compound the damage.
10 rules of corporate reputation
The rules of corporate reputation show how evidence, operations, governance, search, AI and stakeholder decisions shape corporate trust.
How to rename a company without carrying old reputation
A practical guide to migrating reviews, domains, apps, databases and media history when a company changes name or rebrands after a merger
How to transfer reputation when the CEO changes
A practical guide to transferring public authority, inherited promises, media relationships and corporate positions during CEO succession.
What is reputation risk appetite?
Commercial decisions can create public exposure long before a crisis, leaving governance dependent on clear limits around who can keep accepting the risk and when authority must move upward.
Newsrooms are putting verified footage into AI editing tools
Reuters and AP are testing workflows that let editors reassemble authenticated video faster, making the edit itself a new source of dispute for companies caught on camera.
Amazon and Stripchat are fighting their EU platform status
The classification determines which obligations apply and can influence how later regulatory action is interpreted by investors, users and the press.
AI safety tests are triggering incidents at other companies
Recent red-team exercises have reached third-party services and required security response, forcing AI labs to govern the test itself as a source of risk.
Reddit puts product complaints beside the buy link
Product deep dives combine current prices with AI summaries of user discussions, bringing historical criticism directly into the buying process.
Companies are bypassing their own AI rules
Nearly half of surveyed AI executives say governance has been sidestepped for urgent deployments, exposing a gap between policy and operating practice.
How to prepare for a short-seller attack
A practical protocol for testing vulnerable claims, routing a short report internally and answering investors without outrunning the evidence.