YouTube can mark corporate videos as AI
Automatic detection and C2PA metadata can attach an AI label before a company has chosen to make that disclosure itself.
Levi Mastarel
Levi Mastarel writes on legal exposure, industry pressure and the fundamentals of reputation, with a focus on where public judgment begins to affect business risk.
Peec AI review
The Berlin startup tracks brand visibility and source attribution across major AI systems, with public pricing and a still-small independent review base.
AI reputation audits still lack a measurement standard
Without disclosed prompts, locations, account states and repeat testing, vendor scores are difficult to reproduce or compare.
Product feed errors can damage brand credibility
Merchant data now feeds AI shopping directly, making stale prices, wrong availability and inconsistent terms a reputation issue.
How to investigate a coordinated complaint campaign
A forensic guide to investigating complaint surges, coordinated behavior and customer records without making unsupported attribution claims.
What is decision-stage reputation?
The evidence that earns attention can lose its influence as customers compare a company, commit money and decide whether to stay.
EU rules put vague green claims at risk
From Sept. 27, generic environmental language and unsupported sustainability labels face tighter consumer-law scrutiny across the bloc.
Product data teams now carry reputation risk
Prices and availability now flow directly into AI systems, giving commerce teams control over facts customers use to judge a brand.
AI browser agents can drop companies from the shortlist
A price or policy that an agent cannot verify can remove a brand from consideration before a customer reaches the site.
