EU rules put vague green claims at risk
From Sept. 27, generic environmental language and unsupported sustainability labels face tighter consumer-law scrutiny across the bloc.
Levi Mastarel
Levi Mastarel writes on legal exposure, industry pressure and the fundamentals of reputation, with a focus on where public judgment begins to affect business risk.
Product data teams now carry reputation risk
Prices and availability now flow directly into AI systems, giving commerce teams control over facts customers use to judge a brand.
AI browser agents can drop companies from the shortlist
A price or policy that an agent cannot verify can remove a brand from consideration before a customer reaches the site.
AI agents can create enforceable obligations
Customer-facing systems can misstate refunds or warranties and still leave the business responsible for the representation.
AI job cuts are complicating the productivity pitch
Companies want investors to see lower labor costs as proof of automation while employees increasingly read the same savings as a warning about their own jobs.
Google is making reputation search less uniform
Preferred Sources can give different users different publisher mixes around the same developing company story.
How to build a Content Credentials signing policy
A practical guide to governing who can sign official media, agency access, credential revocation and compromised signing keys.
