PR agencies are buying their own prediction technology
Communications groups are acquiring AI and predictive tools, making proprietary technology part of the agency relationship itself.
Reputation Insider
AEO
AEO, or answer engine optimization, covers how companies structure public information so search engines and AI systems can answer high-intent questions clearly. This section examines branded queries, FAQs, policy pages, definitions and answer-ready content that shapes how brands are explained online.
AI safety tests are triggering incidents at other companies
Recent red-team exercises have reached third-party services and required security response, forcing AI labs to govern the test itself as a source of risk.
How to audit corporate AI disclosures before publication
A practical audit for AI-generated public content, human review, labelling, contractors and evidence of editorial responsibility.
Peec AI review
The Berlin startup tracks brand visibility and source attribution across major AI systems, with public pricing and a still-small independent review base.
AI reputation audits still lack a measurement standard
Without disclosed prompts, locations, account states and repeat testing, vendor scores are difficult to reproduce or compare.
Product feed errors can damage brand credibility
Merchant data now feeds AI shopping directly, making stale prices, wrong availability and inconsistent terms a reputation issue.
AI browser agents can drop companies from the shortlist
A price or policy that an agent cannot verify can remove a brand from consideration before a customer reaches the site.
Publisher deals decide which corporate history AI sees
Archive access can determine which past investigations and corrections are easiest for AI systems to retrieve.
Covert Reddit marketing carries a reputation cost
Brands chasing AI visibility through disguised community activity risk leaving a searchable record of manipulation.
Executive sign-off is a weak defense for AI-written content
Companies may need to show who actually examined AI-written public-interest text before publication, not simply who approved it.
AI chatbots are cutting the cost of corporate background checks
Archived reporting can now be assembled into a usable corporate record without the research burden that once kept much of it buried.