How to run a correction propagation audit
A practical guide to checking whether a corrected fact has reached publishers, citations, knowledge sources, AI answers and summaries.
PR
Public relations across media coverage, press releases, earned media, sponsored content and public visibility, with insight into how PR shapes reputation.
Publisher deals decide which corporate history AI sees
Archive access can determine which past investigations and corrections are easiest for AI systems to retrieve.
A customer-facing AI agent can create the crisis itself
A bad refund promise or eligibility decision can become a public corporate commitment before any employee has approved it.
Paywalls are distorting how negative coverage travels
Subscribers see evidence and caveats that search and AI often leave behind.
Executive sign-off is a weak defense for AI-written content
Companies may need to show who actually examined AI-written public-interest text before publication, not simply who approved it.
Stolen files can outlive the ransomware attack
Stolen emails and contracts can become a lasting public account of how a company operated, long after the breach itself is contained.