Yext review
Yext turned structured location data into an enterprise distribution business. Scout is its bid for AI search.
Marielle Vast
Marielle Vast covers media, platforms and crisis response, tracking how reputational events move from isolated incidents into public tests of institutional trust.
What is reputation latency?
A company can change its leadership, policies, products, or conduct while search results, media archives, and AI continue describing the business that existed before the fix.
Paywalls are distorting how negative coverage travels
Subscribers see evidence and caveats that search and AI often leave behind.
Stolen files can outlive the ransomware attack
Stolen emails and contracts can become a lasting public account of how a company operated, long after the breach itself is contained.
What is reputational materiality?
A controversy can dominate public attention without touching the business, while a little-seen issue can alter a deal, financing terms, board decisions or customer behavior.
AI chatbots are cutting the cost of corporate background checks
Archived reporting can now be assembled into a usable corporate record without the research burden that once kept much of it buried.
AI-driven ransomware is outrunning corporate crisis response
Attackers are compressing the gap between compromise and extortion faster than companies can approve a public response.
Trustpilot’s AI summaries can undercut a high rating
A strong TrustScore can coexist with an AI summary that gives prominent treatment to recurring complaints in recent reviews.
Independent journalists can define a company without a newsroom
Newsletters and specialist publications can shape diligence, search and industry opinion without the authority of a traditional publisher.
A crisis can produce several official timelines
Security, legal, support, communications and vendors often record the same incident differently, complicating investigations and public accountability.
How to verify expert credentials before publication
A practical guide to checking an expert’s employer, education, publications, conflicts, identity and profile history before media use.