Mention review
Mention built a relatively accessible social-listening product around real-time alerts, web monitoring and straightforward reporting. Its weak press coverage was already a serious limitation for PR teams, and the standalone product is now closed to new customers following its acquisition by Agorapulse.
Reviewed September 2026
Product record
Product status
Mention is no longer available to new standalone customers
Agorapulse acquired Mention in May 2025. The product remained available after the acquisition while its capabilities were progressively incorporated into the wider Agorapulse offering.
Mention's current plan documentation states that new standalone sales ended on July 1, 2026. Existing customers can retain their Mention subscriptions, while new buyers are directed to Agorapulse Listening.
Product scope
Mention was built around a relatively straightforward monitoring workflow
The core product organizes monitoring around Alerts, a central Feed and reporting rather than the much larger research environments found in enterprise platforms such as Brandwatch or Sprinklr.
Keyword monitoring
Alerts can track brand names, executives, competitors and other subjects across social platforms and open-web sources, with more advanced configurations using Boolean logic.
Monitored pages and reviews
Specific social accounts and accepted review-site URLs can be followed separately from broader keyword searches.
Reporting
Users can work with listening reports, alert comparisons, mention lists and market-trend views built from the material collected inside their Alerts.
Alerts and collaboration
Spike notifications, instant alerts, assignments and integrations support recurring monitoring work across communications teams.
Buyer fit
The remaining question is whether existing customers should keep using Mention
New buyers no longer have a conventional Mention procurement decision because the company has moved sales to Agorapulse Listening.
Existing customers using Mention mainly for social listening
Teams with established alerts and reporting workflows can continue using a familiar product rather than migrating solely because ownership has changed.
Mention remains practical where fast social and web discovery matters more than exhaustive press capture.
PR teams depending on complete media monitoring
The product is a poor choice for organizations whose reporting depends on finding every relevant piece of earned coverage.
Existing customers should also compare the migration path with other vendors before making new long-term commitments around the legacy product.
Media coverage
Mention's media coverage is not good enough for dependable PR measurement
Mention describes its news monitoring as covering local and multinational publications. Reputation Insider's assessment is much less favorable: relevant articles can be missed often enough that the platform should not be treated as a complete record of earned coverage.
Certain subscription publications cannot be monitored
Mention's own source documentation acknowledges that some news sites with paywalled content are unavailable to the crawler.
Articles are normally indexed only once
Mention says a news article is captured when first crawled, so subsequent changes to the published article may not be reflected in the version shown in the Feed.
Some French publications require additional access
Since January 2026, regulated French media covered by neighboring-rights arrangements require a dedicated premium-media add-on.
Missing articles undermine the downstream metrics
Mention reports are generated from material already present in Alerts. An incomplete Feed therefore carries directly into coverage counts, share-of-voice calculations and other reporting.
Reputation Insider would provide a sample of recent articles from the publications that matter to the organization and check whether each item is actually present. A platform can support many source categories while still missing enough individual publications to make formal earned-media totals unreliable.
AI functionality
AI helps reduce review work inside existing monitoring programs
Mention added several AI-assisted functions to the listening workflow before standalone sales ended.
Alert activity can be condensed automatically
Mention generates a daily summary from up to the latest 1,000 mentions collected during the previous UTC day, identifying important subjects without requiring users to read every result.
Unusual changes are surfaced inside reports
AI-assisted Highlights identify unexpected volume changes and connect them with prominent mentions, sources and sentiment information.
Collected mentions receive automated sentiment treatment
Positive, neutral and negative classification feeds into dashboards and reporting, although communications teams should still verify ambiguous language manually.
Agorapulse is adding automated relevance filtering
Search Screening in Agorapulse Listening interprets the intended search and removes likely off-topic results while allowing users to inspect and restore excluded material.
Pricing
Old Mention prices should no longer be treated as a buying option
New customers now purchase listening through Agorapulse rather than subscribing to Mention directly.
Agorapulse currently documents Advanced Listening pricing by individual search query when it is added to an eligible Agorapulse subscription.
Agorapulse also says Listening can be purchased as a standalone package, with purchases handled through its sales team.
What the company claims
These figures come from current Mention marketing materials. Reputation Insider has not independently audited them.
Pros
- Alert-based monitoring is easier to understand than many large enterprise listening environments.
- Advanced Boolean searches give experienced users useful control over broad web and social queries.
- Spike notifications are practical for detecting sudden increases in conversation volume.
- Reporting covers the core requirements of recurring brand and competitor monitoring.
- Current independent reviews continue to rate usability and customer support positively.
Cons
- Earned-media coverage is too inconsistent for dependable PR measurement.
- Several source-specific limitations reduce the apparent breadth of the monitoring catalogue in practice.
- Sentiment classification still requires manual checking for context-sensitive material.
- Existing customers face product-transition uncertainty as development moves into Agorapulse.
- The standalone product is no longer available to new customers.
Contract terms for existing customers
The legacy agreement has a long cancellation window for annual subscriptions
Mention's current published terms remain relevant to customers retaining an existing subscription.
Security documentation
The public security policy has not kept pace with the ownership change
Mention's publicly accessible Security Policy is dated April 22, 2022. It describes the technical environment, but still identifies NHST Media Group as Mention's ultimate owner despite the subsequent Agorapulse acquisition.
The published policy describes a multi-provider cloud infrastructure and physical protections delegated to hosting providers.
Mention documents role-based controls and limits around personnel able to access production infrastructure.
They cover confidentiality, breach notification, deletion at contract termination and customer audit rights under defined conditions.
Enterprise buyers should request current security, subprocessors and assurance documentation from Agorapulse rather than relying solely on the public 2022 policy.
Independent user evidence
The historical user base rates Mention well overall
Marketplace reviews are favorable around ease of use, alerts and support. The evidence spans many years and therefore reflects several generations of the product rather than only its final standalone configuration.
Positive feedback
Users frequently praise fast alerts, straightforward dashboards, Boolean searches and responsive account support. Mention has historically been viewed as easier to deploy than several larger enterprise platforms.
Critical feedback
Complaints include pricing, imperfect sentiment, setup work for more sophisticated searches and limitations around particular social and media sources. Older reviews also contain direct complaints about missing web and review content.
Reputation Insider verdict
Mention was a useful social-listening product, but weak media coverage and the end of standalone sales settle the buying decision
Existing customers can still get value from Mention for social and web monitoring, particularly where established alerts, fast notifications and familiar reporting already support day-to-day communications work.
Its earned-media coverage is not dependable enough for Reputation Insider to recommend it as a primary PR-monitoring system. New buyers also no longer have a standalone Mention product to procure and should evaluate Agorapulse Listening against current alternatives on its own merits.
