Featured
Product feed errors can damage brand credibility
Merchant data now feeds AI shopping directly, making stale prices, wrong availability and inconsistent terms a reputation issue.
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Executive reputation management
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AI search reputation operations
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Foundations
What is decision-stage reputation?
The evidence that earns attention can lose its influence as customers compare a company, commit money and decide whether to stay.
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What is reputational data integrity?
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What is reputation latency?
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What is reputational materiality?
Industry
AI reputation audits still lack a measurement standard
Without disclosed prompts, locations, account states and repeat testing, vendor scores are difficult to reproduce or compare.
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Guides
How to investigate a coordinated complaint campaign
A forensic guide to investigating complaint surges, coordinated behavior and customer records without making unsupported attribution claims.
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Guides
How to run a correction propagation audit
A practical guide to checking whether a corrected fact has reached publishers, citations, knowledge sources, AI answers and summaries.
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Guides
How to build a Content Credentials signing policy
A practical guide to governing who can sign official media, agency access, credential revocation and compromised signing keys.
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Media
Preferred Sources alter media authority in AI Search
Google now carries user-selected publishers into AI Search, making source preference a new variable in corporate reputation.
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Crisis
Synthetic complaint waves can force corporate action
Support queues, media scrutiny and executive pressure can escalate before a company knows whether the surge reflects genuine customers or coordinated activity.
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Peec AI review
The Berlin startup tracks brand visibility and source attribution across major AI systems, with public pricing and a still-small independent review base.
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Erase.com review
The company offers pay-after-success removals, while its refund language, brand structure and large performance claims require closer verification.
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Reputation Mart review
The agency publishes detailed monthly packages, while conflicting price structures, limited review evidence and its customer-solicitation wording need closer checking.
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Reputation Rhino review
The agency has verified client evidence and a 30-day refund promise, while entity records and some published methods deserve closer review.
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