Billion-dollar agency deals are skipping the pitch
Global advertisers are awarding major accounts through incumbent relationships and technology partnerships, reducing the role of traditional competitive reviews.
Reputation Insider
Reputation management
Reputation management covers how companies, executives and brands are judged across search, media, AI systems, review platforms and public conversations. This section explains the strategies, risks and practical decisions behind building, protecting and repairing reputation.
Google lets brand images trigger search
Lens and multimodal search can connect packaging, product screenshots and logos to a company’s search record without a typed brand query.
How to audit corporate AI disclosures before publication
A practical audit for AI-generated public content, human review, labelling, contractors and evidence of editorial responsibility.
What is reputation assurance?
Reputation assurance verifies public claims, stores supporting evidence, assigns ownership, and keeps company statements current as facts change.
Google is giving original reporting more staying power
Google’s treatment of highly cited and primary reporting can keep the first credible account of a corporate story visible long after follow-up coverage arrives.
EU targets dark patterns in product design
The planned Digital Fairness Act would put pricing and cancellation flows under closer scrutiny, raising the stakes for product teams and corporate affairs.
AI layoffs put investor and employee messaging at odds
Companies tout AI-driven efficiency to shareholders while giving employees a different account of job cuts, creating a credibility risk when the messages collide.
YouTube can mark corporate videos as AI
Automatic detection and C2PA metadata can attach an AI label before a company has chosen to make that disclosure itself.
Peec AI review
The Berlin startup tracks brand visibility and source attribution across major AI systems, with public pricing and a still-small independent review base.
AI reputation audits still lack a measurement standard
Without disclosed prompts, locations, account states and repeat testing, vendor scores are difficult to reproduce or compare.
Product feed errors can damage brand credibility
Merchant data now feeds AI shopping directly, making stale prices, wrong availability and inconsistent terms a reputation issue.
How to investigate a coordinated complaint campaign
A forensic guide to investigating complaint surges, coordinated behavior and customer records without making unsupported attribution claims.
What is decision-stage reputation?
The evidence that earns attention can lose its influence as customers compare a company, commit money and decide whether to stay.