Igniyte review
Igniyte is a UK reputation-management firm with a long operating history, published entry pricing and a service model that combines search work, removals, PR, review management and monitoring. Its commercial FAQ is more informative than many agency sites, while the actual client agreement remains private and the firm's public websites present different office footprints.
Reviewed September 2026
Agency record
Sources: Companies House, Igniyte About and Simon Wadsworth profile.
Ownership and leadership
The operating company has a continuous public record back to 2009
Companies House records Igniyte Ltd as active and incorporated in February 2009. Simon Wadsworth has been a director since incorporation and remains the controlling shareholder; Fiona Wadsworth is also a current director and person with significant control.
The Companies House PSC register also records his right to appoint or remove directors. Fiona Wadsworth is recorded with a shareholding of more than 25% but not more than 50%.
Simon Wadsworth founded Igniyte in 2009 and remains active in client-facing work and company leadership.
Roz Sheldon is listed as Managing Director and Head of Client Services, with responsibility across client delivery, quality and process.
Sources: Companies House PSC register, officer record and Igniyte leadership profile.
International footprint
The UK and international websites do not currently show the same office list
Igniyte markets international delivery across Europe, North America, the Middle East and Africa. Its location disclosures need to be read by site version because the UK and international domains show different operating addresses.
The UK site also identifies a registered office at 29 Temple Lane, York, which is the address shown by Companies House.
The U.S.-facing site lists a New York address at 580 Fifth Avenue and a U.S. telephone number. Buyers requiring a local contracting entity should confirm whether the service is still contracted through Igniyte Ltd in England.
The FAQ names the UK, Europe, the U.S., Asia, the Middle East and Africa, while the About page also references Canada and the UAE.
Sources: UK contact page, international contact page, Companies House and Igniyte FAQ.
Engagement economics
Igniyte publishes entry pricing and describes the normal contract length
The public commercial information is unusually specific for a reputation agency. Igniyte states starting retainers, per-request removal pricing, payment timing and the typical initial term.
The FAQ gives this as the monthly starting point for individuals.
The fees page also shows a £1,735 + VAT setup fee for the business package.
The FAQ uses this starting price for challenging content, defamatory-content removal or Right to Be Forgotten applications.
Igniyte says payment is typically one month in advance.
Most clients are described as signing for a specific initial period of 6–12 months, with the contract rolling thereafter.
The fees page says personalised ORM engagements can run from £1,620 to £20,000 per month, plus setup costs, depending on the work required.
Sources: Reputation Management FAQs and Fees.
Commercial documents
The public Terms and Conditions do not govern the paid reputation-management engagement
Igniyte links to a public Terms and Conditions page, but that document expressly governs use of the website. The service relationship begins after a separate Commercial Agreement is signed, according to the agency's FAQ.
The website Terms were last updated in February 2013 and cover website access, intellectual property, liability and English law. They do not set out the commercial cancellation mechanics, refund treatment, deliverable ownership or termination consequences for a current ORM engagement.
The FAQ says the initial 6–12 month contract normally rolls thereafter, but it does not publish the notice period required to stop renewal.
No public service-level refund or credit schedule was found in the website Terms or pricing pages reviewed for this article.
The public material describes creation of websites, profiles, PR and content, but the website Terms do not define ownership or transfer of client campaign assets at exit.
Sources: Terms and Conditions and FAQ.
Removal and search strategy
The agency separates direct removal routes from longer search-reputation work
Igniyte's public methodology begins with an audit, identifies content that may be challenged or removed, and uses search, PR, profiles and owned assets where unwanted material cannot be taken down.
The agency says it examines whether content breaches a site's rules or Google guidelines and can submit removal or delisting requests when the facts support them.
Igniyte references the Defamation Act, Right to Be Forgotten applications and work alongside legal consultancies in libel and defamation matters.
The published workflow uses owned profiles, websites, PR, third-party content and SEO, with progress tracked through a live dashboard and regular reviews.
Sources: How We Work With You, FAQ and company and executive reputation guidance.
Public case evidence
The case library includes a small number of identifiable clients alongside a larger anonymous set
Igniyte publishes a reputation-review case naming Lebara and describing an audit covering 20 primary keywords, competitor comparisons and 180 additional terms. The case presents the work as an audit and action-plan engagement rather than a claim that negative search results were removed.
The agency's client page publishes a testimonial attributed to DPDgroup UK's Head of Marketing. The testimonial is first-party material hosted by Igniyte, so it is useful as an attributable reference but not independent review evidence.
A named testimonial from director Mohammed Y Patel says Igniyte assisted with a fake Google review and that the review was removed after the engagement began. The statement appears on Igniyte's own site.
Much of the case library withholds client identity. Published examples include search suppression, Google removals, crisis work and executive profile rebuilding, but the underlying client data cannot be independently checked from those pages alone.
Sources: Lebara case study, Who Trusts Us and case-study library.
Independent client evidence
Public client references are easier to find than a strong independent review corpus
Reputation Insider did not find a current Igniyte profile on Trustpilot or Clutch during this review. The main visible feedback comes from testimonials published by Igniyte itself, named client references and smaller third-party directories.
DPDgroup UK, Turner Little, MRH Solicitors and Lebara are among the names attached to testimonials or case material. These references are more useful than fully anonymous endorsements, although the publication and selection remain controlled by Igniyte.
Trustburn currently shows 11 reviews and a 4.1/5 score, while also stating that the business information is unverified. Reputation Insider would not use that profile alone as evidence of service quality.
For a material engagement, a buyer can ask Igniyte for client references under NDA. The agency explicitly says it can provide references on that basis.
Sources: Igniyte client references, reference policy and Trustburn.
Monitoring and reporting
The service includes proprietary monitoring tools rather than relying only on agency reporting
Igniyte describes a real-time reputation dashboard, its own Reputation Index and a separate review-management tool. These products support ongoing monitoring and reporting alongside the consulting work.
The agency says it combines the index with other tools to assess search results and online presence before planning work.
Igniyte says clients can review progress in real time, with monthly priority reviews and quarterly meetings around the wider engagement.
The review tool is offered in owned or managed forms and covers review tracking, replies, invitations and analytics.
Sources: How We Work With You and Review Management.
Procurement diligence
The public pricing is useful, while the signed commercial agreement still carries the main buyer risk
The FAQ describes an initial 6–12 month term that rolls afterwards. The signed agreement should state notice periods, billing cutoffs and what happens to committed third-party spend.
Where Igniyte creates websites, profiles or other digital properties, the agreement should identify who owns them and how access is transferred after termination.
The agency works with legal consultancies and handles removal requests. Buyers should establish when external legal advice creates an additional fee and who instructs counsel.
The public sites list different office combinations. International buyers should confirm the contracting entity, governing law, delivery team and data-handling location in writing.
Reputation Insider verdict
Igniyte gives buyers more commercial detail than many ORM agencies, while independent review evidence remains limited
The company has a verifiable UK corporate history dating to 2009, publishes entry pricing and explains the normal engagement term. Its case material also includes some named clients rather than relying entirely on anonymous examples.
The main diligence gap is contractual. The public Terms govern the website, while the service-level Commercial Agreement is private. Buyers therefore cannot assess renewal notice, exit rights, refunds or asset ownership from the public legal pages alone.
The international footprint also deserves clarification because the UK and international sites currently show different office combinations. For cross-border work, the proposal should identify the actual contracting entity and delivery locations.
